The social operations landscape
Social management platforms
Social management platforms commonly combine account connections, publishing, engagement and measurement. Listening extends that work to relevant conversations and trends. Enterprise and agency teams also evaluate access control, client structure and review processes.
OASIS organizes these workflows into Publishing, Inbox / Cases, Listening / Analytics and Admin / Governance. Use the application reference to identify the implemented workspace for each requirement.
Established platforms
The following vendors provide useful context for the category. Their official product documentation describes their own capabilities; it should be consulted when evaluating a specific workflow.
- Hootsuite: Describes a platform for publishing, engagement, analytics and listening.
- Sprout Social: Documents listening across keywords, brands and related conversations.
- Sprinklr: Describes social management connected to consumer intelligence, marketing and service.
Evaluate a workflow
Use the same scenario when evaluating platforms. Identify the account type, the people who need access, the required review steps and the evidence you need after delivery. Confirm the workflow using an authorized test account.
- Check whether your required account types and operations are supported.
- Trace how a client brand, campaign and asset are scoped to the correct team.
- Verify who can draft, approve, publish, respond and export.
- Review failure handling, reporting coverage and audit evidence.
- Confirm commercial terms, available integrations and onboarding requirements with each vendor.